Have New Zealand beer fans ever been better served? In compiling this year’s report, our fourth, we start with the consumer in mind.
STAND OUT IN THE CRAFT BEER CROWD WITH OUR 2017 CRAFT BEER REPORT
Growing share in a crowded market is challenging. Our latest Craft Beer Report provides insights which may help your business be distinctive and stand out from the crowd. It reveals three key areas of opportunity to grow market share.
A saturated market.
Although there’s some evidence the market is approaching saturation there are distinct opportunities for brands to gain market share.
Localisation vs export.
Localisation works in the United States and can work here. Exporting is more scalable and profitable, but a riskier way to grow. We explore both strategies.
Consumers are spoilt for choice.
It’s a great time to be a consumer of craft beer. Education is required so consumers (and retailers) keep craft beer in optimal condition and preserve brand integrity.
Making the most of buying trends.
An increasing proportion of consumers are choosing to buy beer at a premium price. The report identifies trends in terms of retail sales of beer.
Experience is key.
Our 2017 Craft Beer Report is the fourth we’ve produced in four years. Our experience gives us a deep understanding of the market and we believe our industry specialists are well positioned to use their understanding to help add value to your business.
INDUSTRY TIPS & CASE STUDIES
Listen to Urbanaut Brewing Co.’s story about how they’re bringing their vision “worldly beer” to life
The home of New Zealand’s rock-star hops was hit by two tropical cyclones this year, so does this signal a sour note for beer drinkers?
It’s an old adage – you should never have all your eggs in one basket - and Nelson farmer Cam Ealam is the living embodiment of this. The Ealam family, on Cam’s mother’s side, has farmed the same piece of land since 1856. “We’d been looking for something different for a while, looking at options for the future, we want the farm to support another six generations,” Cam Ealam says.
Red Meat Industry