Business Insights

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WINE SECTOR EARNINGS HAVE DOUBLED OVER THE PAST 10 YEARS

Yearly growth has averaged 8.4%. total sales are now around $2 billion per annum.

KEY FINDINGS FROM THE 2017 DELIOTTE ANZ WINERY BENCHMARKING AND INSIGHTS REPORT

Ripening opportunities

This survey of winegrowers (accounting for more than 50 percent of New Zealand wine production) shows the sector in good heart with improving profitability and strengthening balance sheets. Exports of wine to the top three markets of Australia, UK and US exceeded 200 million litres for the first time. With many international competitors New Zealand growers are balancing the opportunity of sales volume growth and the challenge of sales margin pressure.

The Marlborough Region is the sector’s powerhouse producing three times as many grapes as other regions combined. However the report highlights the diverse opportunities for all ten New Zealand wine regions with rapidly evolving synergies between wine and tourism, particularly when wine businesses are able to provide a memorable experience and continue to connect with the consumer when they get home.

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